How does the gravitational pull on the moon affects the high and low tides on earth?

The gravitational attraction that the Moon exerts on Earth is the major cause of tides in the sea; the Sun has a lesser tidal influence. If the Earth possessed a global ocean of uniform depth, the Moon would act to deform both the solid earth (by a small amount) and ocean in the shape of an ellipsoid with high points directly beneath the Moon and on the opposite side of the Earth. However, as a result of the irregular coastline and varying ocean depths, this idealization is only partially realized. While the tidal flow period is generally synchronized to the Moon's orbit around Earth, its phase can vary. In some places on Earth there is only one high tide per day, though this is somewhat rare.

Reference: http://en.wikipedia.org/wiki/Orbit_of_the_Moon